Client: B2B retailer selling bedding encasements Business Need: To clarify the separate paths for commercial buyers and homeowners. Solution: Split test the homepage, calling out a form for commercial buyers and the button for the homeowners micro site. Hypothesis: By adding a form to the page, quality commercial leads would increase, reducing home or commercial […]
Client: e-commerce retailer selling AEDs and accessories Business Need: To provide additional information on accessories in an easy to parse format to increase conversion. Solution: Split test the homepage, calling out high level details for the accessory. Hypothesis: By emphasizing the product details, highlighting brand trust and organizing the product information within the page, we […]
Client: B2B selling maintenance operations software Business Need: To increase the quality of a business lead. Solution: Split test the homepage, providing more information for the visitor. Hypothesis: Visitors are seeking additional information about the product. Overview of site elements: This particular page went through 3 iterations of split testing. In the first round of […]
Client: B2B retailer selling bedding encasements Business Need: To add credibility and clarity to the page goal. Solution: Split test the homepage, calling out the form and adding context to the page images and content. Hypothesis: While the original page has a form the intention was not clear for the visitor. The large content block […]