Entries by Soren

“If It Ain’t Broke Don’t Fix It” – Dangerous Words

You are probably familiar with the phrase “If it ain’t broke, don’t fix it”. On the surface this folksy phrase seems to encompass wisdom gained by experience. One can envision the wise elder in her rocker holding forth to the young’uns on how to live an effective life. The problem is, this is wrong. And […]

Why CFOs Love Data-Driven Marketing

CFOs and Marketers have not always seen eye-to-eye.  Traditional marketing and advertising costs have always been viewed with suspicion. With no visible connection between financial investment and the return it creates ad spend can only be viewed as a cost. All that has changed. The explosive growth of digital and data-driven marketing has created the […]

In the Era of Privacy go Deep on First-Party Data

We’re in the Era of Privacy where the protection and security of personal information is in the forefront of the news. Privacy issues and concerns about the protection and use of personal information, particularly in marketing, are at an all-time high. At the center of these concerns are personal data collected by companies that are […]

Why Working Planet Manages Programmatic In-House

Over the last two years we have increasingly moved to in-house management of programmatic platforms and are firmly biased in favor of DSPs (programmatic Demand-Side Platforms) that we can run ourselves. There has been a lot of debate over outsourced programmatic vs. in-house and I want to be clear on the difference. Yes, we are […]

Top Five Digital Marketing Trends to Look For in 2019

As a paid digital optimization firm we saw 2018 as a year of innovation in the industry. The rapid pace of change with both new and existing players is setting the stage for 2019 to be exciting, dynamic, and fast-paced. There is a lot of change in the air, but here are five big trends […]

Why We Are Focused on Amazon Advertising

Last month, Fortune reported that Amazon is rapidly becoming one of the world’s largest ad networks, with over $2 billion USD in advertising revenues in Q2 2018 alone.  Their rapid appearance on the world advertising stage is only one of the reasons that we’ve been putting our sights on Amazon for some time now.  Here […]