Marketing managers and the C-Suite love their marketing channels. Wrapping up channel performance in tidy columns displayed on the wall in a digital dashboard feels very measured and certain. But there are two columns on the digital channel chart that require a deeper dive because they are not channels at all. These two “channels” make […]
Artificial Intelligence is often discussed as a future technology. The reality is that AI is here, and is deeply embedded in digital marketing. Existing ad networks like Google and Facebook are betting heavily on AI as growth drivers (think Google SmartBidding or Facebook lookalike audiences), and new networks have cropped up offering custom machine learning […]
Over the last two years we have increasingly moved to in-house management of programmatic platforms and are firmly biased in favor of DSPs (programmatic Demand-Side Platforms) that we can run ourselves. There has been a lot of debate over outsourced programmatic vs. in-house and I want to be clear on the difference. Yes, we are […]
Dogs are said to be (wo)man’s best friend, but are they best for the workplace? What could be better than having a loving, little furry friend run up to greet you every morning when you step foot in the office? Receiving such unconditional love is guaranteed to start your day off on the right foot, […]
As a paid digital optimization firm we saw 2018 as a year of innovation in the industry. The rapid pace of change with both new and existing players is setting the stage for 2019 to be exciting, dynamic, and fast-paced. There is a lot of change in the air, but here are five big trends […]
Recently we encountered a strange situation. One of our clients had a top of the funnel KPI that looked like it was going sideways with regards to efficiency, but their revenues were going gangbusters. We use this metric for optimization and it is the core number by which everyone from their Board of Directors on […]
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