Google recently published a “think with Google” article on Profit-Driven Marketing. They describe it as a “new” trend driving successful campaigns. We’re thrilled that Google is on board, as we’ve been pushing the envelope with Profit-Driven Marketing for the last eleven years! But why is Google on board now after all this time, and what’s different […]
The deadline for transitioning AdWords for Video campaigns to enhanced campaigns was August 8, so all AdWords for Video campaigns should now be enhanced. Campaign and device settings for AdWords for Video campaigns are similar to search and display campaigns, which means that you no longer have the ability to show video ads exclusively to […]
When we initially learned about AdWords enhanced campaigns, one of our biggest concerns was the inability to cleanly target only mobile phone users with a campaign. We regularly see significant differences between how mobile and desktop audiences interact with our clients’ ads, and in the pre-enhanced campaign world, segregating audiences into different campaigns by device […]
Good news for advertisers who want to take advantage of ad group-level Sitelinks without having to use the AdWords user interface: Google is now supporting enhanced/upgraded Sitelinks in AdWords Editor 10.2, far in advance of the September 23 enhanced ad extension migration deadline.
For months, Google AdWords advertisers have had the option of migrating their old-style legacy campaigns to AdWords enhanced campaigns. As the automatic rollover date fast approaches, more advertisers will be forced to dive headfirst into the complex pool of new options, settings, and rules. Because Google has treated the enhanced campaigns rollout like a true […]
We’ve all been there: you search for a product, dig through dozens of thumbnails, find one that looks exactly like what you want, click to enlarge, and see a photo so pixelated that Seurat would be jealous. A small or pixelated image can be the difference between making the sale and driving your potential customers […]
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