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As A/B testing becomes more common, there are still common misconceptions.
Myth #1: A/B testing and conversion optimization are the same thing.
Not exactly. Conversion rate optimization is a structured and systematic process of increasing the percentage of visitors who complete the action the website wants them to take. A/B testing is one of many conversion optimization tools that helps uncover what is or isn’t working to help make necessary changes and boost conversions.
Myth #2: The more tests, the better!
Many think the more tests you run, and the faster you run them, the more likely you are to get a win and prove the value of A/B testing. If you focus on speed of testing, you are less likely to spend time structuring your tests and miss out in insights. This also sacrifices your ability to really validate and leverage an idea – if you see a quick conversion rate lift you may not have explored the full potential of that idea.